As Sales People, we know that nothing replaces rubber to pavement with a good test drive and tour of not just the vehicle but the services that come with the purchase. Yes the cool blue tooth and flashy alloy rims are important but we all want to know if there is a problem 1-2-8 years down the road that the dealer will stand behind what they sell. As Sale People we need to realise that there is more to the sale then just the basic features because any dealership can meet the basics. K-W Mitsubishi Kitchener Mitsubishi kw Mitsubishi Cambridge Mitsubishi London Mitsubishi
So what set you apart can take a dealership from lean times to expanding market shares. Providing the best information on line is key and the push to a "Virtual Lot" adds amazing value to the average car buyer. The budget does not have to massive to make it work with a simple video camera you can get great results as most buyers are not expecting "Car & Driver" style driver reports or production levels. The goal of a video is to getting that on line client to take a tour/walk-around of the vehicle which interests them. Get a true understanding of what the vehicle represents and the level of service not just on the sales floor but though out the dealership. After all it is the very first impression and gets the customer engaged the first step to finding value in not just the vehicle but in your services.
I am still adding individual video walk around's on my You Tube Chanel both on pre-owned & new. Over the next month or so I will be adding more content "How To's" on some of the basic service points and set up vehicle features paring your cell phone or other thing that come to mind, so stay tuned for future up dates.
